Lived in the Hendre, just outside the town, he was a keen racing cyclist, a highly accomplished mechanic, a pioneer motorist and an experienced balloonist and aviator. Rolls co-founded the Rolls-Royce Company and was the first man to make a non-stop crossing of the English Channel by aeroplane. He died in a flying accident at Bournemouth in 1910 and his statue stands in Agincourt Square.
The son of a wealthy British peer, Rolls might have led a carefree life often associated with the young Edwardian aristocracy. Instead, he combined an adventurous spirit with an education and thus made a useful contribution to his nation.
In 1901 Rolls, having become an aeronaut, helped found the Aero Club. Two years later he entered an automobile sales venture in London selling expensive French cars. One day a friend introduced him to F. H. Royce who was just beginning to build quality automobiles. Royce, who had worked hard his entire life, had little in common with Rolls yet they still became friends. In 1904 they agreed that Royce would build cars and Rolls would sell them. Rolls-Royce was born.
Rolls continued to fly balloons when he wasn't demonstrating his soon-to-be-famous products. His balloon flying led to aeroplane flying and in 1910 he received certificate number 2 from the Royal Aero Club (Royal as of that year). Later in the same year he became the first man to fly non-stop across the English Channel both ways, but his triumph was short lived. In July 1910 he was killed when his French-built Wright biplane broke up in mid-air. Though he came down from only 20 feet, he cracked his skull. He became Britain's first aircraft fatality.